Personal Care and Cosmetic Preservatives Market Witnessing Addition of Natural Preservative Product Line

Personal care and cosmetic preservatives are gaining traction in pharmaceutical and personal care sectors. Addition of preservatives prevents spoilage of cosmetic and pharmaceutical products. Also, it helps in prevention of undesirable chemical changes in cosmetic formulation. Thus, it is being used as a vital ingredient in cosmetic and personal care products. Ability of preservatives to act on broad spectrum of bacteria is one of the key driving factors boosting demand for personal care and cosmetic preservatives. 

The manufacturers are producing these preservatives with different formulations so that they can be used in wide array of products such as cream and shampoos.

As per market analyst, the global personal care and cosmetic preservatives market are likely to scale at a moderate CAGR of 4% during forecast period (2019-2029).

Rising Awareness about ill-effects of Chemical-based Preservative Changing Face of the Market

With rising awareness against the ill effects of chemical preservatives, people are shifting towards animal based and natural products. Registering the trend, the manufactures are focussing on development of natural based preservatives.

Europe is one of the leading producers of cosmetic products. The regional market is driven by high consumption rate of personal care and cosmetic preservatives. In 2018, the market valued equivalent to US$ 78 Bn. The regional market is anticipated to witness lucrative growth rate in coming years.  The growth rate is attributed to increasing demand for beauty products in the region.

The regional personal care and cosmetic preservative market contributes approximately US$ 29 Bn to the European economy. This, in turn, is providing immense opportunities for growth of personal and cosmetic preservative market players.

Market Players Launch Array of Natural Products to Align With Trend

.Personal care and cosmetic preservatives market is highly consolidated in nature due to presence of few manufactures operating in the market.  Clariant AG, Lanxess AG, Schülke & Mayr GmbH, DuPont, Akema Fine Chemicals, Lonza Group Ltd, and Ashland are few key players accounting for more than one third of the market share. In recent years, these companies have been witnessing sheer pressure from government bodies, media campaigns, and NGOs to reduce the concentration of synthetic preservatives in cosmetics and personal care items.

Hence, cosmetic preservative manufacturers are revising their product portfolio. These companies are launching products with new blends with low concentration of preservatives to provide efficient perseveration.

Also, surge in demand for natural products are impelling manufacturers to invest in research and development activities of natural products.

For example, in 2018, Dow introduced two new cosmetic preservative product line named NEOLONE PH and NEOLONE Bio. NEOLONE PH, when added even in small concentration, provides sustainable microbial control. On the other hand, NEOLONE Bio is a naturally derived ethyl lauroyl arginate. It helps company to meet growing demand for natural based personal care products.

Similarly, in 2017, Lanxes launched new cosmetic preservative product line in the U.S. market. The product is named as Solbrol. The product is designed for rinse-off and leave-on applications. Lanxess has also produced paraben free preservatives to align with the present market trends. Also, the product is environmental friendly.

Favourable initiatives and launch of innovative product line by market players are aiding to the demand for personal care and cosmetic preservatives in forthcoming years.

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