Late Night Work Culture Induces Demand for Drip Coffee Machines in Corporate Sector & Cafe

Emerging late-night café culture in developing economies, urbanization, and rising food and beverage industry are few vital factors fuelling demand for drip coffee machines. Owing to aforementioned factors, drip coffee market is expanding across the globe.

Global drip coffee machine market is witnessing enormous demand from Asia Pacific region. This is due to changing work culture in the region. Young professionals tend to work late night in MNCs to serve customers in other time zones. They depend on coffee to delay body clock and avoid drowsiness at work place.

Further, increasing number of local and multi-national coffee chains is fuelling demand for coffee machines in various regions across the globe. These coffee chains usually opt for coffee machines made with metal. Owing to high durability as well as suave appearance of the machine, metal drip machines are preferable.

Manufacturing Companies Focus on Demand Criteria to Mark Presence in Drip Coffee Machine Market

Moreover, manufactures are focusing on demand criteria of users. As a result, they are launching new machines to exactly meet these criteria. In addition, they are giving extra attention to the user-interface of drip coffee machines.

Registering the demand for drip coffee machines from cafés and corporate sector, the drip machine market is projected to witness wide growth opportunities in forthcoming years. As per market analysts, the drip coffee market is expected to grow 1.4X by the end of 2029 over its value in the year 2019.

On flip side, inclination of consumer towards pod and capsule coffee may restrain growth of global drip coffee machine market to some extent. However, introduction of innovative technologies in drip coffee machines is forecasted to sustain market growth in coming years.

Introduction of Innovative Coffee Machines Boost Adoption Rate

To mark presence in the global market, players operating in global drip coffee machine market have consistently been introducing innovative products. As a result, drip coffee machine market has transformed drastically in recent years.

To improve market share in the global market, lately, companies are planning to integrate smart phone application in the machine. The integration will enhance the home coffee experience with high grade coffee brewing. The efforts will also help in supplementing growth of the drip coffee market.

Some of the latest advancements in drip coffee machine are-

• In 2019, JURA Elektroapparate AG substituted their entire application range with JURA Operating Experience (JOE). It was done to enhance compatibility with company’s automatic coffee makers.
• In June 2019, JURA launched Jura Z6 and Jura E6. At present, the product is being used by consumers and is highly preferable.
• Further, in 2019, The Miele Company improvised their smart phone application. In addition, the company integrated Barista assistant to support the automatic coffee makers.
• Melitta Europa GmbH & Co. KG introduced a new product line in the year 2019. The product line is named as “Melitta Look series”. The series consists of Look Perfection and Look Timer product.

Some of the prominent players operating in the drip coffee machine market are Hamilton Beach Brands Inc., Panasonic Malaysia, Keurig Green Mountain Inc., Morphy Richards India; De’Longhi Appliances S.r.l., Nestlé Nespresso S.A., Robert Bosch GmbH, Koninklijke Philips N.V., Electrolux, and Schaerer.

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