Evolution in Taste of Pasta is Attracting Consumers Towards Bean Pasta

Rising health concerns are entailing people to change their food habits. As a result, people are more inclined towards organic food products and clean label food items. With a shift in inclination, demand for pasta is also changing. Among all variants of pasta, bean pasta is emerging as one of the most popular pasta variants across the globe. As per the market analyst, bean pasta market is anticipated to expand at an outstanding CAGR of 12%. It is high in demand because of its organic feature and high nutrition quotient. Also, it can be prepared without much effort.

Gluten-Free Bean Pasta is New Innovation in the Market

Registering the rise in demand for bean pasta, manufacturers are focusing on the innovation of their products. Gluten-free pasta is one of the latest innovations in bean pasta market. Such innovations are aiding manufacturers to stay ahead of each other. Moreover, to meet the rising demand of consumers, key players are investing in research and development activities. As a result, bean pasta market is witnessing huge revenue inflow.

Apart from the high nutritional content of bean pasta, distribution channels such as retail stores, departmental stores, hypermarkets, and supermarkets are playing a significant role in influencing bean pasta market growth. Meanwhile, market analysts estimate that online stores are likely to outpace offline stores. Online stores provide the provision of explicit product visibility. Further, clean as well as smart labeling is likely to boost the growth of the segment in the coming years.

Demand for Fortified Pasta Create Growth Opportunity for Players in Bean Pasta Market

Also, there is intense competition among players operating in the bean pasta market. Manufacturers are trying to mark their foothold in various regions by several strategies. Companies operating in bean pasta market are undertaking various strategies such as mergers and acquisitions to expand their horizon globally. Meanwhile, demand for fortified pasta with minerals, natural source of beta carotene, vitamins, and calcium is increasing gradually. Thus, manufacturers are targeting customers on the basis of nutritional parameters. They are focusing on enhancing the nutritional content of bean pasta.

The global bean pasta market is highly fragmented in nature and has intense competition among regional and key players. Some of the key players in bean pasta market are Gold Harbor, Harvest Innovations, Trader Joe’s, and Pedon SPA.

North America, standalone, has 40% share in the global bean pasta market. Owing to the high demand for organic food items, the bean pasta market is witnessing surge is demand from region. The U.S. has emerged as one of the highest consumers in the region. The high price of bean pasta and lack of knowledge about the product is blocking its penetration in the Asia Pacific region. However, market analyst estimated significant growth at healthy rate. The growth rate is attributed to the significant growth rate in Asian countries and rising disposable income. Further, increasing number of health-conscious consumers preferring gluten-free products is anticipated to be key driving factor in the region.

Demand for bean pasta is still at its budding stage. This provides wide growth space to the market in near future. Gluten-free and organic features have emerged as key factors driving the growth of bean pasta. Moreover, nutritional benefits offered by bean pasta are likely to attract consumers in coming years.

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