The growing importance of IP geo-location can be attributed to advancements in the domain of digital transformation. Several providers of online services use geo-location software to ensure transparency of operations such as financial transactions, information sharing, and other important tasks. IP geo-location has helped in substantially reducing cases of online frauds related to financial transactions, information sharing, and intellectual property intrusion. Over the next decade, the relevance of IP geolocation software shall increase as several e-commerce providers embrace this software to immune their operations from fraudulent activities. Over the course of the next decade, the total volume of revenues within the global IP geo-location market is set to multiply.
In this article, Fact.MR delves into the leading factors responsible for the growth of the global IP geo-location market. There has been an increase in the use of internet across the globe, and growing subscriptions have generated fresh opportunities for market expansion. It is projected that the global IP geo-location market would grow at a CAGR of CAGR of 10.6% over the forecast period between 2020 and 2030. This factor can be attributed to the increased reliance of the masses on digital platforms and internet facilities for their personal and professional commitments.
Advancements in the E-Commerce Industry
The e-commerce sector has been expanding at a stellar pace in recent times. It has come to the attention of the masses that e-commerce transactions are vulnerable to frauds. The vendors operating in the e-commerce market are making concerted efforts to ensure that the optimal utilisation of IP geo-location. This has enabled them to track locations of buyers, and gain cognizance of suspicious or fake buyers. The next decade could witness the induction of geolocation software in a range of industries. Furthermore, there is humongous demand for optimizing data sources to track locations via IP networks. The growing use of internet has helped in creating fresh opportunities within the global IP geo-location market. Online sellers can use the information floating across IP networks to detect fraudulent activities.
Role of OTT Platforms in Driving Market Demand
OTT platforms have become a part of the residential and commercial architecture. These platforms rely on internet capabilities for seamless broadcast and streaming of content. The use of IP geo-location by OTT platforms shall create new opportunities for growth within the global market. Furthermore, the growing relevance of IP addresses across a range of industries has crated inlets for market vendors to leverage new opportunities. The value of the global IP geo-location market is set to rise in the forthcoming times.
Need for Local Content Development
It has become evident that localized content development has become a priority across several regions. This has given an impetus to the development of localised proxy servers and networks. This trend shall be play to the advantage of the vendors operating in the global IP geo-location service market. Furthermore, the growing reliance of the masses on automated billing procedures and internet-enabled digital technologies shall also drive market growth. Online shopping is a resilient trend that has come to the fore of the industry in recent times. It is legit to expect that the need to track the location of buyers by online hosting platforms shall drive market demand. Use of machine learning and artificial intelligence across the digital sector shall play to the advantage of the market vendors over the course of the next decade.
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